The eCommerce industry is changing significantly thanks to several innovations that have proven businesses quite competitive. One such innovation is the shoppable video which refers to product-integrated videos that use embedded links to allow consumers to view and purchase different products. Shoppable videos have proven their worthiness in eCommerce with plenty of benefits.
While consumers have been looking for ways to better their shopping experience, and that’s what shoppable videos achieve. It would be essential to learn the benefits of shoppable videos for greater outcomes comprehensively. This blog will teach you how to create a shoppable video for eCommerce.
How shoppable videos work
Shoppable videos come with various benefits. This video commerce technology allows businesses to integrate various useful retail features, including:
Product display
A shoppable video cannot be relevant without displaying the products the business owner wishes to show the consumers.
Embedded links
Embedded links allow customers to view and purchase particular products with a single click.
Product details
Business owners must provide brief details about the products displayed in the shoppable video.
Purchase options
Business owners usually offer their potential customers various product options through a shoppable video.
Another feature consumers can enjoy from shoppable videos is the option to personalize their shopping experiences by inserting some data related to certain products. One can also share a particular shoppable video across their social media platforms or download it for later use.
Set goals and define your audience
The first step of creating a shoppable video for eCommerce is setting business goals and defining your target audience. Why do you want to create a shoppable video? What are the requirements for creating a shoppable video? And when do you want to create the video?
Those are some of the questions that can guide you when setting goals for an eCommerce shoppable video. After you’ve successfully answered the above questions, you can proceed to determine the targeted audience for your upcoming video so that you may customize the content accordingly.
Plan for the video
Your business marketing goals are the leading guidance when creating a shoppable video for eCommerce. First, you should develop a draft of how you intend the video to appear, depending on your targeted audience. You can create a short sample video or at least have an example of how you intend your video to be.
Another crucial factor to consider in the planning stage is the platform on which you intend to post your end video. Some ideal platforms include Instagram, YouTube, Twitter, and Facebook.
Identify the products
As stated earlier, products are one of the crucial features of an eCommerce shoppable video, meaning that you cannot create content without the specific products. At this stage, you should identify the products you wish to add to your shoppable video once it’s done.
You can engage a shoppable video designer to develop your video’s best products and layout. Being more qualified for the field, the designer can quickly develop the best-looking shoppable video to attract many buyers.
Shoot the video and upload it
It’s time to finally shoot your shoppable video and upload it on your chosen platform. This step mainly depends on the business owner’s budget, resources, and preferences. Businesses can create a graphic-based or animated video on a tight budget, while live-action videos best attract stable finances. Whichever type of video you choose for your business, its quality remains undebatable so that you may attract many customers.
You can improve the quality of your eCommerce shoppable video by boosting the lighting, audio features, and general video quality. You can hire a professional photographer for the job, and they deliver the best. After shooting and editing, you can upload it on your preferred platform.
Add other engagement items
Creating an eCommerce shoppable video doesn’t end after uploading the video. Businesses should incorporate engagement tools within the video to keep customers interacting as they shop. Such tools include embedded links connected to several products.
Others include various purchase options and any prevailing discounts linked to particular products. These elements are meant to make the customer’s shopping experience more enjoyable than it would be when maneuvering across plenty of websites.
Market and share the video
Now that the shoppable video is on the platform, the business owner must market it actively and share it across social media platforms. It’s advisable to first post the video on your main business website before sharing it on other platforms such as Instagram and YouTube.
Additionally, you shouldn’t just market the video during its infancy but maintain consistency so that you may achieve greater coverage.
