When your business needs a good public relations firm, you might be at a loss regarding how to choose the best one. Not to worry, though, because once you know what you’re looking for, the task becomes much easier. Below are a few of the things that can make finding a good PR agency a little easier.
1. Determine Your Budget Before Doing Anything Else
Different PR firms will give you different prices, so you need to have a good idea of what your budget will be. Of course, working with one of these agencies is going to provide a great way to build up your business, so you should never skimp on your PR budget. You simply have to know what your budget is before doing anything else.
2. Decide Whether You Want to Use an RFP
A formal request for proposal, or RFP, should be submitted if this is your first time working with a PR agency. You should also hire an expert for the RFP, because this is a very important document that consists of certain things the agencies will know how to address. Of the firms that respond and are trying to get your business, you should narrow them down to three prospects and go from there.
3. Let the Firms Know What Type of Information You Want From Them
When the PR firms come to you to pitch their ideas, make sure you let them know beforehand just what you expect from them. Tell them you want to know that everyone on the team will be involved in your account, not just the lead people. You’ll also want them to keep to a minimum details that simply brag about their firm – instead, you’ll want specific information on how they can help your particular business. For a better understanding, BR PR has many resources available for reference.
4. Make Sure You Can Establish Rapport with the PR Team
A good PR agency is not just the one that can provide you with the best marketing campaign, because it is also important to establish rapport with all of the members of their team. After all, you’re going to be spending a lot of time with these people, so it’s important that you feel comfortable with them. You have to be confident that these people will always be there to respond to any questions or concerns you have, and the chemistry between you and them has to be there for it to work.